Do you know how to use Google Analytics to understand your website performance?

If you don’t, then you are missing out on capturing all sorts of insights and analytics that can help drive more traffic to your website, improve your marketing strategies, and more.

Google Analytics offers invaluable insights and information that can help you get a better understanding of how effective your marketing strategies are. It can also help you find out which campaigns are giving you the best results, driving the most traffic, and generating the most leads.

Your website’s performance plays a huge role in your business’s success – which is why a free tool like Google Analytics is critical to understand.

Read on to learn more about this amazing tool!

Can Google Analytics really improve my website performance?

Yes, it absolutely can!

Google Analytics is designed to help you analyze the traffic that is coming to your website. It records visitor data, what pages people are visiting, how long they are staying on the pages and dozens of other different types of metrics that can give you information on your website’s performance.

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If you’re just getting started out with Google Analytics, we’ve got you covered. Here are some basic terms you should know.

Key Metrics

Google Analytics gives you a full picture of your website performance and also generates reports that provide you with a better understanding of your website, your visitors, and what visitors are doing when they reach your website.

Some important information you can receive from Google Analytics includes:

  • The number of people visiting your website
  • How users are navigating through your website
  • How long visitors are spending on each page
  • Where visitors come from
  • Where your visitors are located
  • The most popular pages on your website

Traffic Volume

Traffic volume is the most valuable information any website can have. It tells you whether people are coming to your website or not (let’s hope they are!).

Google Analytics allows you to track your traffic volume by day, week, and month to see how your campaigns are doing, what is working, and what needs improvement.

Google Analytics can help you measure the effectiveness of your SEO and other digital marketing strategies. These insights can help you better understand what is driving traffic to your website.

Google Analytics also shows users a summary of all the sources on the internet that bring traffic to your website, allowing you to monitor your website performance over time. These reports show you the most and least viewed pages and which pages people are on last before they leave your website.

You can also view bounce rates on Google Analytics, which is the percentage of people leaving a webpage without taking an action (filling out a form, clicking a link, subscribing, etc.). You can also see how a visitor arrived at your website, whether it was from an email, a referral, an organic search, a paid search, or anything in between.


Google Analytics offers all sorts of reports that can help you measure different metrics. Here are a few of them.

All Pages Report

The All Pages Report provides you with information about every single page on your website. This report tells you which pages receive the most traffic and which ones make the most conversions.

All of this information is helpful because it can help you make necessary adjustments to pages that are struggling.

All Traffic Report

The All Traffic Report provides you with information about your traffic and visitor behaviour, including:

  • Channels
  • Treemaps
  • Source/Medium
  • Referrals

Google Analytics provides the following types of reports:

  • Real-Time Reports
  • Audience Reports
  • Acquisition Reports
  • Behavior Reports
  • Conversion Reports

Just a few examples of these types of reports include:

  • Channels report
  • Landing Pages Report
  • Site Sped Report
  • Mobile Overview Report
  • Goal Overview Report
  • Navigation Summary
  • Bounce Rate
  • Exit Rate


Google Analytics can also show you where your visitors are located, which can help you tweak your website and create content tailored towards the type of audience visiting your website, allowing you to reach the right demographic.

Other metrics you can look at include:

  • Pageviews
  • Unique pageviews
  • Time on page
  • Pages per session (Page Depth)
  • Average Time On Page
  • Session Duration
  • Scroll Depth

Your website performance will determine how successful your business is – whether you run a blog, a small business, an online store, or anything in between. Google Analytics is a great tool to understand how your website is performing, how people are finding and using your website, and what you can do to create more effective digital marketing campaigns.

If you’re not using Google Analytics to understand your website performance, it’s time to start!

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