Is social media promotion a part of your digital marketing strategy for 2022?

If you’re not thinking about joining new social media platforms – or refining the strategies you have for the ones you’re currently on – it’s time to step up your game.

Social media promotion is a significant part of any digital marketing strategy. Not only does social media help improve your brand awareness, but it also increases your visibility, humanizes your brand, attracts customers, and increases revenue.

As a business owner or digital marketer, you should look for new platforms to regularly promote your content online.

Are you looking for new social media platforms to promote your business?

It can be challenging to know which one to choose with countless social media platforms to choose from.

Here’s what you need to know about social media promotion in 2022.

Social Media Promotion in 2022: Everything You Need to Know

In 2022, live streaming will only continue to grow in popularity.

With video marketing and live streaming becoming more and more popular every year, platforms that support short-form video content are platforms you should look out for in the new year.

Live streaming, for example, is one of the top social media trends of the year. Social media platforms like Twitch are expanding more every day.

TikTok is also expanding, relying more on live feeds to boost user engagement and get more people on the app. Here are just a few of the social media platforms you should be using in 2022 to increase your visibility and drive brand awareness.


With over 140 million monthly active users, Twitch allows its creators to live stream and engage with their audience while gaming or doing other activities. While the website is most popular for video gamers, the platform has expanded to many different niches like entertainment and sports.

Streamers record themselves playing video games or doing other activities while their audience watches and engages with them. Twitch also offers paid subscription plans for viewers to watch their favourite streamers.

With a younger demographic aged 16-34 years, Twitch is great for building communities and connecting with fans and users on a more personal level. It can increase brand awareness and significantly help improve your exposure and brand loyalty.


Since the start of the pandemic, TikTok has exploded in popularity. With an average of one billion monthly active users, it’s no wonder that TikTok is one of the biggest social media platforms in the world.

With short-form video content becoming all the rage, platforms like TikTok are a must for brands looking to boost exposure and brand awareness. TikTok also has ad tools that cater directly towards businesses instead of just creators.

TikTok is a short-form video-sharing app that allows users to create videos on any topic. The app allows users to connect with audiences on many levels. You can optimize each post by creating short videos with filters, musical overlays, and more to reach your target audience.

TikTok is a great way to build brand awareness and connect with users on a much more personal level.

Today, more and more brands are using a human approach to connect with users – and TikTok is the platform to do it on.

One of the greatest things about TikTok is that it is very authentic. It gives brands a chance to connect with their followers in a more genuine way. Brands can post light-hearted, funny, and behind-the-scenes videos of their operations, employees, and more so that followers can get to know them beyond just the surface level.

TikTok allows brands to create content that resonates with their users, building trust and relationships with them.

More and more companies worldwide are using TikTok as a social media platform to be creative, engaging, and have fun with their audience.

TikTok also offers a high ROI, which is why it’s a great idea to consider using it for your brand.

Think of funny videos you can post that will get people to know you and the people behind your brand.

Instagram Reels

With the ever-growing popularity of TikTok, social media platforms like Facebook and Instagram had to come up with their own video creation platforms.

So what did Instagram do? They introduced Instagram Reels. Instagram Reels allow users to create videos to post to their feeds. Like TikTok, these videos offer special filters, transitions, and more to keep users engaged.

People use Instagram Reels in various ways – whether to share their lives, special products or promotions, or other entertaining ways to engage with users.

Take advantage of Instagram Reels to show off your brand’s personality. They are a great way to get your face out there and increase your exposure.

You just never know what will make you go viral!

Reach a New Audience in 2022 With Video

In 2022, it is critical to understand which social media platforms are the most popular, most engaging and offer your business the best ROI.

Refine the current strategy you use on each platform. Is the strategy working? Are your followers engaging with you? What can you do to improve engagement and get new followers?

Brainstorm new ways to improve your strategies on the platforms you are already using, and then brainstorm ways you can improve your strategy on newer platforms.

Be sure that your audience uses, understands, and enjoys the platforms where you promote your content. Come up with a plan and pick platforms that your audience can enjoy.

Try out different posting strategies and content to see what works for your brand and audience.

By adapting to social media trends, you can reach more customers, build brand loyalty, and ultimately reach your business goals.

Make reaching a new audience one of your primary goals for social media this year. Use platforms that your audience engages with. Grow relationships with current and new customers and focus on increasing your brand awareness and advertising your products to increase your sales.

Video will continue to be king throughout 2022, so make the best of it. Don’t fall behind your competitors.

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