Every day at BlogWorks, we look at blogs – the good, the bad, and the downright ugly. We also field a lot of questions about how to get your blog noticed.
The reality in blog-land is that your blog has to be competitive, which means smart writing, brilliant headlines, and attractive design.
But that doesn’t mean you need a team of writers, graphic designers, and massage therapists (well, the last one would be nice). You can do it all yourself.
We’ve got seven straightforward steps for you to rescue a lost blog.
How to Get Your Blog Noticed: 7-Step Process
Packed into each step are actionable strategies, examples, and other tidbits we think you’ll find useful.
If you’d rather read than watch the slide show above, here you go:
1. Have Something to Say
If you want people to read your blog, you must offer value.
That value can be advice, insight, entertainment, or even a unique outlook on a well-known topic. Without a clear message, your blog will struggle to gain traction.
To start, ask yourself, “What problem does this blog solve?” or “What unique viewpoint can I offer?”
The answer to that question becomes the basis of your blog post.
Example: Let’s say you run a personal finance blog and want to teach your readers money-saving tips—don’t just write about “how to save money.”
Instead, try something like “7 Little-Known Ways to Cut Grocery Costs Without Clipping Coupons” — a specific, useful, and actionable approach that stands out.
2. Say It Well
A great idea is a good start, but it’s only half the battle—you must also communicate it clearly. Strong writing means concise, engaging content flowing naturally from one idea to the next.
Start with an attention-grabbing introduction.
The first few sentences should make the reader want to keep going. Use simple, everyday language, and avoid technical jargon unless absolutely necessary.
Use short paragraphs and sentence variety to keep readers engaged.
Quick Tip: Break up large blocks of text. Online readers skim, and if they see a “wall of text,” they’ll move on. Instead, use headings, subheadings, and short paragraphs to make your content more readable.
3. Add Some Eye Candy
No one wants to read a plain, text-heavy blog…or at least most people don’t.
Aesthetic appeal is paramount for grabbing and keeping attention. In fact, statistics tell us that content with visuals gets 94% more views than plain text.
Here’s how to make your blog look great:
- Use images, graphics, or charts to illustrate key points.
- Break up your text with subheadings and white space.
- Emphasize key points by making text bold or italic.
4. Promote Your Post
You’ve spent time perfecting your blog posts; now it’s time to get eyes on them—hitting publish is just the beginning.
Before you move on to any unorthodox blog promotion strategies, start with these:
- Email your subscribers with a short teaser and link to the post.
- Share on social media like LinkedIn, Facebook, and X.
- Post in relevant online communities (like Reddit, Quora, or niche Facebook groups).
Example: If you wrote a blog post titled “10 Tips for Remote Work Success,” you could create ten individual social media posts—one for each tip—each linking back to the full blog.
5. Get Other People to Promote Your Post
You can promote your blog all you want, but having others do it for you? Even better.
When other people share your blog, it’s put in front of an entirely new audience.
Tag influential people or experts in your field who you mention in your content to bring attention to your work. Writing guest posts for high-traffic blogs and linking back to your site is one of the most effective ways to promote your blog post. This is one method for building backlinks, which are one of the most valuable assets for your blog’s SEO.
6. Make Sharing Easy
If sharing your blog is a hassle, people won’t do it. Make it easy for your readers to share your content on their favorite platforms.
Here’s how:
- Add social sharing buttons at your blog’s top, bottom, or side.
- Include a click-to-tweet option for powerful quotes or impactful observations.
Make sure your images are shareable (using Open Graph tags to optimize how they look when shared on platforms like Facebook or LinkedIn).
Readers are more likely to share if it’s easy for them to do so. People are happy to share good information, but they won’t go out of their way to do it.
7. Be Consistent
Consistency beats perfection every time.
It’s tough to build momentum if you only post every few months. Your readers will appreciate knowing when to expect new content, and this will also work wonders for your SEO strategy.
- Create a content calendar so you know exactly when you’re publishing.
- Batch your content creation by writing multiple blogs at once.
- Repurpose old blogs into new formats like social posts, video scripts, podcasts, or email newsletters.
Pro Tip: If writing weekly blogs feels overwhelming, start with a bi-weekly schedule. Consistency doesn’t mean “every day” — it means setting a schedule you can maintain.
Pulling It All Together
Getting your blog noticed isn’t a matter of luck. It’s a process anyone can follow.
You’re already halfway there if you have something valuable to say, say it clearly and make it nice to look at.
But don’t stop at writing a great post — promote it, make it shareable, and stay consistent.
Over time, these small, strategic actions add up to big results.
If your blog has been feeling “lost,” these seven steps will guide you back to visibility. Start small, stay consistent, and watch your blog traffic grow.
Need a little more guidance? Find out how we can help.
And here’s your challenge…
There are seven objectives described in this article – you have two jobs:
First, comment below which one you think is most important to adopt into your blogging routine and why.
Your second job is to work on it for just one month.
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Great post Hugh! I love your 2 question survey idea. How might you solicit the feedback?
Hi Carol – just saw this. If I understand your question: I use a simple email that takes them to Survey Monkey. Remember to ask also for their email address (you might need to provide a reason for this). You’ll need their email because SM doesn’t provide a way to connect to respondents.