Do you know what a website health check, or website audit, is?

Creating an online presence and maintaining that online presence is hard work. It takes a lot of skills and strategies to develop digital marketing and social media efforts to drive traffic to your website.

As a result, these are processes that can take months.

But what if you think you’re ticking all the right boxes and doing everything you should do to drive quality traffic to your website, but you’re just not seeing results?

We understand how frustrating this can be. So, if you’re struggling with ranking on search engines and driving traffic to your website, it might be time to check on your website health by performing a website audit.

But what is a website audit, exactly, and what are the benefits of doing one?

Here’s everything you need to know.

How a Website Audit Can Improve Website Health

A website audit analyzes the different factors that affect a website’s visibility in various search engines. Website audits measure many different things, including:

  • Website design
  • Usability
  • Technical performance
  • Accessibility
  • Keywords
  • Competitor analysis
  • Backlinks and page authority
  • Mobile-friendliness
  • Page structure
  • Content
  • User experience
  • Search engine optimization
  • Site speed
  • Traffic analytics

A website audit can help determine if your website is optimized to get quality, regular traffic. An audit provides you with solid solutions about what you can do to improve the quality of the content on your website to improve traffic and website performance.

Here are some key things a website audit identifies when reviewing your website.

Technical Issues

A website audit can determine if any technical issues affect the usability or speed of your website.

Page load speed and usability are some of the most important ranking factors for search engine optimization. If your website has technical issues that affect site speed, it will directly affect your rankings.

Luckily, a website audit can easily find these issues and provide you with solutions to fix them.

Website Authority

Backlinks play a significant role in a website’s ranking. A website audit can help discover if your website does not have enough authority to rank well on search engine results pages.

If that is the case, you can create a strategy that helps you get more backlinks. More backlinks can improve your website authority and, ultimately, your search engine rankings.


A website audit can help find issues on a website that can potentially result in penalties from Google. Google penalties can have a significant and devastating effect on a website’s rankings.


Website audits also assess a website’s security and its vulnerability to potential breaches.

A Website Audit Can Help Improve Your Traffic and Online Visibility

A website health check can help you find areas of improvement in your website’s design so that your traffic and online presence can improve. If you have done everything to improve your traffic but aren’t seeing results, it may be time to consider an audit.

A website health check finds areas for improvement to improve traffic, eliminate website errors, and more.

A website audit’s purpose is to improve your website’s performance, which will enhance your overall visibility in search engines. When you complete a website audit, you can take the results and develop a plan of action to improve your website and your online presence.

Website audits keep a website at peak performance to ensure it follows Google’s best practices.

They help improve efficiencies, visibility, and website traffic – providing you with an opportunity for online growth.

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