Yes, you heard that right – you can increase the number of your visitors who actually read your content by 80%!
Xerox found that colored visuals increase people’s willingness to read a piece of content by 80%.
Here’s the secret to taking advantage of that fact:
Insert highly enticing media in your blog posts.
Media is the key to getting people to read.
In this post, I’m going to show you what qualifies as highly enticing media and where to find it so you can get people to stay on your website longer and actually read your posts.
Let’s get right to it.
What is “highly enticing media”?
Highly enticing media is:
- Colorful and relevant images (no cheesy stock photos!)
- Graphs, charts, and other ways to visually show statistics.
- Embedded content such as videos, tweets, or infographics.
The most important of these points is relevancy.
Content with relevant images gets 94% more views than content without relevant images.Content with relevant images gets 94% more views than content without relevant images. Click To Tweet
Pro Tip: Awesome images get people to ready your content, but headlines get them to click on it in the first place. Make sure you’re also writing great headlines.
Where to find enticing media
There are a few places I go to find good media:
- YouTube for video content.
- Twitter (every Tweet is embed-able).
- Similar blogs in your niche (just be sure to give credit for the image).
- Google (again, give credit!)
- Free stock image sites (like Unsplash or Stocksnap.io)
Of course, the best way to get enticing media is to create your own. You can use a free tool like Canva to create infographics and images of all kinds (it’s kind of amazing).
How to create your own media
Canva created an easy-to-follow video to learn their platform in just three minutes.
Once you understand the basics, the hard part is figuring out what to create.
Here’s one way:
Take a statistic related to your post, then turn that into a quick little graph or image.
It took me less than five minutes to create this:
If you need more ideas on what to create for your post, you can also:
- Repurpose old how-to posts into infographics.
- Create a Tweet for the purpose of embedding it.
- Create a Slideshare.
- Record a video of yourself explaining your points more in-depth.
- Turn your blog into an audio-blog by reading it and embedding the audio file at the top of the post.
- Add a “Click to Tweet” as a break in your content. (You can do this with the ClicktoTweet plugin if you use WordPress.)
- Add images with quotes over-top them.
Don’t wait – go find or make some media to add to your content right now.
What’s your favorite kind of media to add to your blog? Let us know in the comments below.
Oh, and one more thing:
Once you get people to read, the next step is getting them to take action.
(Click here if you’re one of the 75%!)