Getting social shares for your blog

The dirty little secret about social shares for your blog

When I created BlogWorks it was designed around one simple principle – the more my blog gets shared the more my traffic grows.

Sure, I can email my list, but they already know about me—it’s the followers who tell their followers that create the magic.

This is really the secret sauce, or as I like to call it, the dirty little secret behind growing your blog.

It can be a lot of work – that’s why I created BlogWorks – we do the heavy lifting for you. Everyday we’re posting attention-grabbing content on your social media channels (Facebook, Twitter and LinkedIn), keeping followers engaged, getting your content seen, and getting you more blog traffic.

Before you sign up for BlogWorks (which would be the smart thing to do), here’s a few tips to get your social sharing rolling, starting with don’t do so much(!)

1. Don’t do it all

It doesn’t take long to get overwhelmed in the social media maelstrom of latest-greatest.

If you’ve started on Snapchat and LinkedIn you’d better get on Blab.

Done that? Okay run over and start an account on Pinterest so you can compete with 3 million mommy bloggers salivating over dried flower arrangements.

Done all that? Goodie, now waste your evenings on Medium, Instagram, Facebook Live and SociallySexy (I’ll save you the search – I made that one up).

What’s more important than doing it all is to do it well in a few places. As Darren Rouse of ProBlogger says, “Don’t always be looking toward the ‘new’ and ‘emerging’ trends at the expense of the old things that actually work.”

If you aren’t able invest at least 15 minutes a day on anyone of these channels, drop it.

What’s more important in #SocialMedia than doing it all is to do it well in a few places. Click To Tweet

2. Be social

Sure you want traffic to your site, but that’s not what people are on Facebook or Twitter for – first you need to be social. And that means sharing your great content, jumping on a conversation, sharing other people’s content…generally being generous.

At BlogWorks we blend about 75% of content that points back to the client’s site with curated content from other sites. In your onboarding process, you supply us with a list of popular, non-competing sites and we pick relevant articles and turn them into interesting social posts.

If your content isn’t getting the results you want, it could be you’re too self-promotional – nothing wrong with a little promotion of what you have, as long as you have lots of non-promotional content to balance it off.

Ask yourself: what would you talk about at a party of strangers? That’s often a good place to start.

If your #content isn’t getting the results you want, it could be you’re just being too self-promotional. Click To Tweet

Next, you need to see results.

3. Get results

Even though having a podcast is still considered smart marketing, I pulled the plug on mine because I wasn’t seeing the results I needed. I may fire up a new one, but, in the meantime, the old one wasn’t delivering. I knew this because I was watching the numbers.

We get asked a lot about metrics, measurables, what to measure. The good news is there’s lots of options…the bad news is there’s lots of options.

The good news about measuring online results is there’s lots of options. That's also the bad news. Click To Tweet

The obvious numbers to watch are likes, retweets, follows, shares and comments. According to the 2016 B2B Content Marketing report, the top three B2B goals of content marketing are: Lead Generation (85%); Sales (84%); Lead Nurturing (78%).

The question you should be asking is:

“What really counts towards my business success?”

One of my main goals is building my list—that’s measurable. I can measure how many people opted in and opted out in my CRM (Customer Relations Management) system (Constant Contact, Aweber, Mail Chimp, Infusionsoft, etc.). every week. What about you?

I also want to know how many people shared my posts. I can get that from www.buzzsumo.com.

And I want to track the most popular blogs I write, so I can create more along the same topics. I get those results from Google Analytics every week.

4. A profitable balance

Being social is a powerful way to get more people seeing and responding to your content. It’s also a place to be social.

Unless you spend your days in a la-z-boy chair watching Friends reruns – time is precious. Your job is to find a sustainable, profitable balance between being social and getting results.

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