How to Use Hashtags to Get 15% More Shares

Social Media Hashtags

Before you hover over the “Publish” button after completing a blog post, ask yourself: “Did I target the right keywords? Did I correct my grammatical errors and spelling mistakes? Did I remember to use hashtags in my social media posts and tweets to boost my social engagement?

Today, we’re going to talk about how to use hashtags and their importance to promote your social media posts, tweets and call outs. After reading this article you’ll never forget to add tags again.

Ready? Let’s dive in!

Why Hashtags Are So Important

Think of hashtags as keywords for social search engines. When someone is searching Facebook, Twitter, or Google+ for a specific topic, the social media posts with those keyword-rich hashtags will show up first.

To prove how important hashtags are, take a look at the image below provided by HubSpot:

What effect does it have when you use hashtags?

As shown above, you’ll get around 15% more retweets (or shares) just by adding hashtags to your tweets! Pretty sweet, right? What about Facebook, Google+ and LinkedIn? Including hashtags has also been shown to increase the visibility and reach of your social media updates.

That means your content will be in front of new eyeballs daily, which will ultimately attract new viewers to your blog posts and website.

Use Hashtags That Make Sense

While a tag does not need to be a summary of your entire blog post, it does need to make sense.

Take, for example, this tweet mentioning our blog post on increasing your engagement with your social media followers.

Your hashtags should be applied to keywords that are relevant to your business and target audience.  Think of hashtags as helping your audience find topic matches. Alternatively, you might want to use them to start a conversation around a topic.

How Many Tags Should You Use?

Notice how we didn’t go overboard with tags in the above tweet? Research suggests using only 1 or 2 hashtags per social media post for the best engagement. Any more than two and your engagement actually drops!

Too many hashtags can look spammy to your followers (not to mention ugly and hard to read). Take a look at this image we pulled from Instagram to see what we mean:

Too many hashtags

This person went from dogs to different colors, to parties, and more. Now, we’re not saying this person didn’t have a colorful sunset beach party with dogs, but their message would have been a lot easier to reach if it contained only a couple of hashtags.

Where To Find Hashtags To Use

Now that you realize just how important it is to use hashtags in your posts, it’s time to implement what you’ve learned.

But… what happens if you can’t think of any relevant tags at the moment? Or you want to be sure that people are actually searching for information on the hashtag you are planning to use.

Never fear! The BlogWorks team researched some of the best hashtag analytic tools!

Sprout Social

Find and use Hashtags with Sprout Social

Coming up with your own tags can be a lot of work. More often than not, the tags you’re thinking about using have been used previously! Thanks to Sprout Social’s Trends Report, you’ll be able to see what tags have been used in the past, as well as what’s popular now.

Hashtagify

find trending hashtags

Want to know what tags are trending in your niche this very moment? With Hashtagify, you can search any keyword to find the best tags out there right now. Not only do they give you the best tag, they also populate seven related tags to the most popular one. What a great deal – 8 for 1!

RiteTag

ritetag hashtag research

With this hashtag search tool, you can enter any keyword and RiteTag will give you a list of hashtags that contain the phrase. Along with potential hashtags to use, you’ll get helpful data like how many times the hashtag is Tweeted per hour, how often Tweets containing the hashtag are getting Retweeted and more.

Not to mention they’ll clue you in on whether or not people are following the tag you entered. This is an amazing tool that does practically everything for you! Except adding the tag into your post, of course!

Some Parting Words

Congratulations! You’ve made it to the end of this post.

By now, you should understand just how important it is to use hashtags, how many you should (and shouldn’t) use, and you have a few great tools to find the perfect tags for your blog posts!

Next up, learn the three social media activities actually worth your time.

If you’ve found this article helpful, please share it with your colleagues!

17 proven strategies for building a better blog

blog traffic

In this post we are sharing one of our most popular slide decks published on SlideShare. It’s advice from the gurus that is not only really smart, it’s actionable.

PRO TIP: Once you scan through these, go back and choose just one to work on this month. For example, you might want to put more attention on your headlines – great! Go through your underperforming posts and rewrite the headlines using keywords (don’t change the URL of the post – just the headline).

Here’s the complete list:

  1. think: long road
  2. build your avatar
  3. don’t guess – ask them
  4. think like a publisher
  5. do the grunt work
  6. don’t make it all about you
  7. survive the first draft
  8. be a name dropper
  9. solve problems
  1. each post is a product
  2. give readers what they want
  3. great headlines
  4. include eye candy
  5. make it about them
  6. use a template
  7. spread the good news
  8. be consistent

Blogs Work – 5 simple ways to bring in more business with your blog

Blogs work. Try these strategies.

Blogs work.  But many bloggers are frustrated, trying to get more traffic and better results, but not knowing what they need to change. Maybe that sounds like you?

These 5 simple strategies could change everything.

Bloggers have repeatedly used these 5 strategies to grow their traffic, opt-ins, online platform and sales.

Even if you already have a blog, you can improve your results by following these instructions.

1) Be clear about your goals
2) Write to one person
3) Commit to experimenting
4) Stand out from the crowd
5) Measure, adjust, repeat

Check out the brief presentation below for more detail!

How to Use Your Social Media Analytics: LinkedIn & Google+

Social Media analytics pt. 2: LinkedIn and Google+

Wondering how to use your social media analytics?

In our last post, we covered how to use Facebook and Twitter’s analytics dashboards – as well as what to do with that data.

This time, we’ll be covering the lesser (but still important) beasts…

LinkedIn and Google+.

But first – why should you even care?

Why Social Media Analytics Are Important

Social media analytics is a topic many marketers and brands are obsessed with.

And with good reason.

Simply put, it’s impossible to tell if your social media strategy is working without monitoring it. And, without analyzing your posts, it’s impossible to know what’s working and what’s not.

Social media isn’t just about creating what you think is great content. It’s about continuously monitoring that content to ensure it’s actually connecting with your audience.

Ultimately, you just want to cut out the content that doesn’t work, increase the content that drives engagement, and send as much traffic to your website as possible.

If you want more engagement and traffic, you need to better understand your social channel’s analytics tools.

This is key for two main reasons:

  1. It helps you understand more about your audience – who are they and where are they coming from?
  2. It shows you how your followers are engaging with your posts – are you putting out content that people actually want to engage with?

By digging out the answer to these questions, you’re able to share updates that resonate with your target audience. Who doesn’t want that?!

Below, I have the lowdown on how to use analytics to check how your LinkedIn and Google+ pages are performing.

Let’s start with LinkedIn.

LinkedIn Analytics: What You Need to Know

So, how do you gauge the effectiveness of your LinkedIn activity?

Similar to the social media channels in my previous post, LinkedIn analytics are represented in impressions and engagement.

Note: Currently, you can only get insights on company pages.

Now, if you’re the administrator of your company page, you’ll have access to a significant amount of data on your page’s performance. To find that data, follow the steps below:

When you get to your company page, click the Analytics tab. Here you’ll see an overview of your analytics, and you can delve in further by selecting the Visitors, Updates or Followers tab from the drop-down.

LinkedIn Analytics Dashboard

There are lots of metrics here and it can get confusing. What should you pay attention to?

Well, try these on for size:

1. Within the Followers and Visitors section, you can learn a lot about your audience. Here you’ll see demographic details, including industry, function, and your audience’s professional background.

You can use this data to learn more about what your audience may be interested in. For example, if your audience is mainly 35 to 45 year old executives of marketing companies, you’d want to share more content related to marketing, such as the content found on Adobe’s CMO magazine.

Need help increasing social media engagement? Check out this guide.

2. In the updates section, you can see what posts your followers have engaged with.

LinkedIn Post Analytics

You can use this data to learn what content your followers already like based on what you’ve already shared. Then all you have to do is share more of that kind of content!

3. By viewing individual post performance, you can decide whether you want to promote an update so that it reaches more of your followers. You can also view how many followers were gained through paid advertising.

For more details on how to use LinkedIn analytics, check out this guide.

Google+ Analytics: What You Need to Know

Curious about how well you’re doing with your efforts on Google+?

If you want a detailed report, you’re not getting it from Google+. The data they currently supply is basic, to say the least.

Earlier this year, Google+ launched a new feature called ‘Your Influence’. You can find this on your Google+ page if you click on the three dots right next to the About button.

Google + Your Influence

Under ‘Your influence’, you can view a snapshot of analytics for your profile for the last 7 or 30 days, including:

  • Number of people who’ve followed your profile
  • Number of people who’ve followed your collections
  • Amount of times your posts have been viewed, commented on and how many times your posts have received a ‘+1’ (Google+ version of a ‘like’)
  • How many times your posts have been shared and subsequently viewed and commented upon.

Google Insights

The pros are that it’s easy to access, and you can get a quick snapshot of all the basic data in one place.

The major negative of it is the lack of detail in the data available. You can’t see trends as there are no charts, and you can’t see any insights about your audience. You also can’t see any post level analytics, which is something that proves really valuable when deciding what content is resonating with your audience.

Also,  it’s not live – the data can take up to 48 hours to update.  The feature isn’t currently available on the Android Google+ app as yet. You’ll have to visit the desktop site to gather your data.

Nevertheless, you have the basic data to monitor your content’s performance on a weekly basis – so it is still definitely worth using. Hopefully, this is a feature that Google+ will be improving upon in the future to bring up to par with LinkedIn and Facebook.

Conclusion

It’s important to keep your finger on the pulse of your analytics to measure the impact of your social media marketing efforts. You need to understand which tactics are working, and which aren’t.

How? Incorporate regular social media reporting into your schedule to analyze the data. Keep a close eye on trends, replicate what is successful, remove what isn’t and use any audience insights to inform your content plans.

How regularly do you check your analytics? And will you be doing so more frequently in the future? Comment below and let us know!

Build blog traffic while you sleep: The BlogWorks Solution

Build blog traffic while you sleep - The SOS solution

Your blog is valuable and you’ve worked hard to publish great information that carefully targets your prime markets.

The challenge is to build blog traffic – you need more readers.

You can hire a VA in the Philippines or India – but now you have the job of recruiting, training and managing someone new.

You can try to promote your blog yourself – but that takes a lot of time and it can be confusing.

If you’re feeling really brave you can try advertising to build blog traffic – but that can be an expensive experiment that doesn’t get any results.

That’s where I was at.

I knew my blog was good – sure I could always spend more time on it, but I worked hard on content my market liked and wanted to read. So I tried all of the solutions I listed above. I spend months and months experimenting with outsourcing, advertising, promotions and talking to “experts.”

Maybe you’ve done the same?

Finally, I realized there was a simple solution waiting for me – all I needed to do was create the system that would allow me to use this solution at a low cost.

Using social media to build blog traffic

Here’s how it works

When you promote your latest blog article to your followers on LinkedIn, Facebook or Twitter, a percentage of them will come to your site to read the full article.

So far, so good.

But, there’s one more part to the solution.

Your followers will also promote your blog to their followers. Now you’re getting the leverage of your followers getting you access to their followers.

 

That’s The BlogWorks Solution

The BlogWorks solution was designed for bloggers who want a simple, done-for-you solution, customized to their needs that runs 24/7.

Oh, and one more thing: They also want an inexpensive solution.

The SOS solution

The secret to the BlogWorks Solution is we use your blog to create your social media

It’s your best thoughts, ideas and solutions turned into daily updates your followers want to read.

With BlogWorks, we take care of your social media and build blog traffic to get you more readers and more prospects. For the price of a coffee, we turn your blog into attention-grabbing social media posts daily on LinkedIn, Facebook, Google + and 4 times a day on Twitter.

Why our clients love BlogWorks:
Zero hassle, guaranteed delivery, great price and amazing results.

  • No constantly feed updates to complicated scheduling software,
  • No need to hire and train a VA (and then worry about results),
  • No need to worry about keeping up with social media,
  • And you don’t have to promote your blog –
    we do that!

BlogWorks is now being used by speakers and speakers bureaus in 4 countries and we have a team of 9 (all here in Canada).

In fact, I use BlogWorks to promote my speaker’s blog. And my monthly traffic went from 1,500 to 10,000 – all from BlogWorks.

How to Use Your Social Media Analytics

How to Use Your Social Media Analytics

With the release of Facebook’s powerful new analytics update, we’re inspired to share some social media analytics advice.

Social media analytics and insights are the keys to understanding your audience, receiving more engagement, and driving more traffic to your site.

If you don’t yet have a grasp on analytics, don’t worry – that’s what this guide is for. We’ll go over Facebook, Twitter, and Instagram, as well as some key things to look for that you can check on any social media channel.

Let’s get started.

Social Media Analytics Terms & Meanings

Before I dive into the individual analytics platforms, I want to cover the common terms you’ll see and what they mean:

  • Reach: the number of people who see your content.
  • Impressions: the number of times your content is displayed.
  • Engagement: the number of interactions people have with your content (i.e.: likes, comments, shares, retweets, etc.)

You’ll see these three terms across every analytics dashboard for every social platform. Now, let’s start with Facebook.

Facebook Analytics: What You Need to Know

First things first – to get the most out of your Facebook analytics, you need to install the Facebook pixel on your site. While you can see some data without it, it’s very limited.

Assuming you’ve already installed the pixel and have data to use, head over to your Facebook Analytics dashboard.

Facebook Analytics Dashboard

This is where you’ll navigate to the various reports to view your data. While I recommend playing around with all the reports to develop a deeper understanding of them, there is one that’s important to know about:

Funnels.

Funnels are the best way to understand the steps your audience takes in going from a Facebook fan to interacting with your content, and finally to visiting your site and even converting into a lead or a sale.

You can create those funnels by going to the “Funnels” tab under “Activities”, then clicking “Create Funnels” in the upper right corner.

Facebook Funnels

Some types of funnels you can create:

  • Users who messaged your Facebook page then made a purchase on your website or became a subscriber
  • Users who installed an app then made a purchase on your website or became a subscriber
  • Users who reacted a certain way (such as “Love”, “Wow!” or “Haha”) then made a purchase or became a subscriber
  • Users who commented on a certain Facebook post then made a purchase or became a subscriber

Pretty cool, right?

Once you run these funnels and see which actions cause users to convert – such as commenting, messaging your page, or putting a “Haha” on a post – you can prioritize getting more of those actions from your users!

For more details on how to use your Facebook analytics, check out this guide.

Now let’s take a quick look at Twitter.

Twitter Analytics: What You Need to Know

Unlike Facebook, Twitter doesn’t have a fancy pixel. Their analytics are also far less advanced. But, it’s still important to understand how to derive actionable insights from Twitter’s data.

First, log into Twitter and then navigate to your Twitter analytics dashboard.

Twitter Analytics

Here you’ll see the growth (or decline) of your page. Nothing too crazy yet.

However, if you scroll down, you’ll see your tweet highlights. This is where most of your insights will be derived.

Tweet highlights

Month after month, you’ll see your most engaging tweets. You can also click “View Tweet activity” to see more insights.

Tweet activity

There are those terms again – impressions and engagements. My tweet was seen 3,551 times and got 17 engagements.

This tells me that mentioning Larry Kim is a great way to get more engagements, so I should tag him more. You’re sure to see similar insights of your own.

When looking at your Twitter analytics, pay specific attention to:

  • Anyone you tagged
  • Anyone who tagged you
  • Certain images that get higher engagement
  • Certain topics that perform well

Just try to figure out why something performed well, then replicate that in future tweets to test your hypothesis. That’s how you use social media analytics! Testing.

For more details on how to use your Twitter analytics, check out this guide.

Now, let’s quickly discuss Instagram before we wrap things up.

Instagram Analytics: What You Need to Know

Unlike the other channels, Instagram analytics is only available in the app. You can’t access it from a desktop.

To get to it, just hit the graph icon in the upper right:

instagram insights

From here you can see your top posts performance by impressions, engagement, and time posted. You can also see insights on your Instagram stories, if you posted any, as well as for your promotions.

Like other insights, use these to determine the kind of content that best resonates with your audience. Additionally, post that content during your peak engagement times to get the most from it.

For more details on how to use Instagram insights, check out Buffer’s full guide.

Conclusion

Social media analytics help unveil the key metrics that are driving the 20% of posts responsible for 80% of your growth. It’s the classic Pareto’s principle.

Check these insights often, and use them to determine:

  • Who to tag and target with your posts
  • What to post (images, text, questions, etc.)
  • Where to spend your time (which channels)
  • When to post to get the most engagement

But there’s one thing analytics can’t do – tell you why. Why did something perform well?

Only you can answer that question through the lens of a human eye. But you can use stats and data to determine it.

Will you start using analytics in your daily routine? Do you have any questions we didn’t answer? Let us know in the comments below!

Read Next: 3 Social Media Activities Actually Worth Your Time