Goal: create consistent inbound traffic using targeted original blog posts.
Like many small business owners, Brittanny and Julie at The Speaker Exchange were aware of the value of content marketing for attracting new event manager to their speaker bureau. They had been writing a newsletter and also posting a blog to their site. The challenge was trying to collect original content, write the finished newsletters as well as write and publish a blog.
They needed an outsourced solution and turned to BlogWorks for a solution. After analyzing their site traffic and learning more about their target market we recommended they put all their attention on their blog. Our plan was to use well researched article to establish The Speaker Exchange as an authority in the meeting planner industry to and to use the blog to build a loyal following.
The BlogWorks solution was to write one original post and to update one older post every month, plus promote the blog through social media. In the first 60 days, site traffic was up over 13%, Sessions and Pageviews were both up about 15% and average time on site was up over 8%.
The BlogWorks solution provides consistent content that is SEO optimized and written specifically for your ideal client.