Goal: create consistent inbound traffic using targeted original blog posts.
Like many small business owners, Brittanny and Julie at The Speaker Exchange were aware of the value of content marketing, but needed an outsourced solution. They had been using newsletters to stay in touch with their audience.
The BlogWorks solution was to write one original post and to update one older post every month, plus promote the blog through social media. In the first 60 days, site traffic was up over 13%, Sessions and Pageviews were both up about 15% and average time on site was up over 8%.