Tom Castonguay is the owner of an insurance brokerage. Our goal was to strengthen his content marketing strategy while reducing the time required to write articles.
Older blog posts can often out-perform new content. One of the the BlogWorks strategies is to refresh old posts with optimized keywords (SEO), updated writing style, internal links and often more content. The BlogWorks strategy is to analyze and prioritize already published articles based on high time-on-site, traffic and relevance. Using this strategy, the BlogWorks team compliments the owner’s new published articles with one refreshed article per month.
Within 2 months, the refreshed blog posts were attracting more traffic, despite not being the most recent articles. In some cases, year over year traffic had more than doubled.
Building a successful Content Marketing strategy can be challenging for any entrepreneur. You need to create original content, have it edited and prepared for publishing. You need to promote your content and strategize on how to convert the leads you attract to sales. Our team at BlogWorks works with you to build a strategy that can consistently attract more leads while you are busy running your company.