How to promote your blog and get more traffic
Behind the scenes at BlogWorks (and a surprise) I have a confession to make. We’ve been quiet about BlogWorks. Too quiet. You see, two years ago I had this idea I could take what I’d learned about blog promotion and getting more blog traffic and give it to other...
How to Get 80% More People to Read Your Blog
Yes, you heard that right - you can increase the number of your visitors who actually read your content by 80%! Xerox found that colored visuals increase people's willingness to read a piece of content by 80%. Here's the secret to taking advantage of that fact: Insert...
4 Steps to Never Miss Another Blog Post
Have you ever been to a blog, only to find they haven’t added a post for months, or randomly update it in batches? Will you ever subscribe to a blog like that? I won’t - and most other people won’t, either. In fact, Joe Pulizzi (@JoePulizzi), the founder of Content...
Make your blog sticky with embedded media
I’m sure you’ve done this. The blog headline grabbed you - you clicked through. And then - despite your best high-school effort - you clicked away after only 3 paragraphs. Bummer, that blogger just lost you. That’s where embedded media can help. Sure, it’s eye candy...
How to rescue a lost blog -7 ways to stand out from the crowd
Every day at BlogWorks we look at blogs - the good, the bad, and the downright ugly. The reality in blog-land is that your blog has to be competitive and that means smart writing, brilliant headlines and attractive design. But that doesn’t mean you need a team of...
Google Analytics for non-analytical people
For a long time I resisted Google Analytics. Just the word “analytics” conjured up images of unwashed twenty-somethings ogling Excel spreadsheets while sipping Red Bull and mumbling about decimal points of Pi. No thanks. It was only when I realized that without Google...