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Why you need an SOP for your blog

Why You Need An SOP for Your Blog

An SOP (Standard Operating Procedure) can revolutionize the way you blog.

For instance, you can remove inefficiencies, saving you time and energy, and delegate tasks more effectively.

In this post, I’ll teach you how to create a standard operating procedure for your blog. You can think of it as a checklist of sorts.

Let’s get right to it!

What You Need in Your SOP

At the very least, there are three questions you should include in your SOP:

  1. Is this content/topic useful to my target reader?
  2. Is the post well-written and formatted for easy reading?
  3. Is the post actionable and easy to follow?

If you ask yourself these questions before you publish every post, you’ll already be well on your way to blogging success.

But what else should you include in your checklist?

Proper SEO

Every post should contain proper SEO for the target keyword. That means your keyword should be placed in:

  • The title
  • At least one header
  • At least one image alt text
  • A few times throughout the content

on-page SEO - Part of your SOP for your blog

Proper Image Formatting

Great blog posts use lots of high-quality, relevant images (at least one). However, you should have a procedure you follow when creating/adding images, including:

  • Size
  • File type (jpg, png, etc.)
  • Positioning
  • Branding elements (logo, filters, color, etc.)

Length guidelines

In general, your posts should adhere to a rough length guideline. Your posts should never be less than 300 words if you hope you rank for a keyword, but you have a better chance around 1500. See this post on the ideal length of a blog post for more info.

Publication date

Part of growing a blog is publishing on the same day every week or month. Consistency helps give your readers something to expect and even look forward to. This should be part of your guidelines.

Your checklist

Ready to create your SOP? You can follow this outline:

  • Answers “yes” to three questions above
  • Targets a keyword
  • Has proper on-page SEO
  • Uses proper imagery and branding
  • Hits your minimum post length
  • Publishes on time.

Having your new standard operating procedure also lets you delegate blog tasks. For example, it lines you up perfectly to work with Blogworks to outsource your social sharing needs.

As always, if you have any questions, leave us a comment below!

BlogWorks Team

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