Do you have a blog SOP for every post you write?

A blog SOP, or Standard Operating Procedure, is a set of guidelines to use for effectively managing a blog. An effective SOP covers the type of content you create, formatting, SEO, publishing schedules, how you interact with readers, and more. Having an effective Standard Operating Procedure for every blog article you write is critical to ensure consistency. An SOP is especially important if you outsource your blog or any of your blogging practices.

One way to ensure that each blog post you write is consistent is to create an SOP document. This document will help you establish a routine that keeps you consistent and improves your blog’s performance.

Here’s what you need to know.

How to Create a Blog SOP

1. Identify Repetitive Tasks

The first step in creating an effective SOP document is to identify routines that are repetitive and time consuming. What tasks do you want to streamline to take less time and decision making? The goal is to put parts of your business on autopilot so that you have more time and capacity for decisions that really move your business forward.

Your blog is a perfect example of a somewhat complicated routine that repeats with every article you publish. 

2. List The Steps

Once you identify the routine you want to simplify, write out the steps. What steps does this routine involve? What do you need to do to complete this task? 

The routine of writing, publishing, and promoting a blog article has loads of small steps:

  • Research the topic
  • Write the draft 
  • Edit the draft
  • Select images, screenshots, videos
  • Create a new blog post
  • Add media, including a featured image
  • Edit SEO features: title tag, meta description, category, tags
  • Publish
  • Log into CRM and design an email to announce a new post
  • Write and schedule the email

Even a simple 300-600 word blog article can easily take 90 minutes to write, edit, publish, and promote (and that’s if you are really fast!). 

Add up how much time you’re spending over a month. This is a great opportunity to get some of this to a team member or outsource it completely. 

3. Create Your SOP

Your next step is to choose where you will store and update your blog SOPs. It can be on something like Google Docs or other content management systems. Google Docs is the most popular one because of its simplicity. The beauty of using Google Docs is that anyone with an email account can get access. Other benefits include:

  • You control access 
  • It’s all in the cloud
  • It automatically saves as you edit
  • Team members can easily make edits or add comments

You can also keep all your writing templates and SOPs in one folder and share it with your writing team. 

The design of your SOP can be as simple as a list of steps, or you can include screenshots, links to examples, and even how-to videos.

4. Share The SOP With Your Team

It’s one thing to get inspired and document the routine, but you have to use it, update it and instruct your team members as to why this is important.

Remember, the whole idea of creating the blog SOP is to free you up. 

Once you invite and instruct your team members on how to use your Standard Operating Procedures you need to be prepared for routines to change. It’s inevitable that you will think of an improvement, find some new software, or simply change your mind. 

A few minutes of updating your SOP will pay big dividends over time.

5. Keep Your Eye on the Big Picture

The trick is to keep your eye on the big picture. Yes, you might be able to tweak a step here or slightly improve an outcome, but at what cost? You’re always better off creating a blog SOP (or whatever other procedure you’re trying to work with), training and empowering your team, and then taking a step back.

One final thought. As a business owner, at some point, you might want to sell your company. Just like your client list and products, your  Standard Operating Procedures can actually add value to your company. Well-documented routines that are being used send a positive message to the future owner that your company is organized and can possibly run without you.

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