One of the hardest parts of running a blog is creating content consistently.
Things get in the way. You have other priorities. Family, pets, Netflix… How do you sit down and just pump out blog posts every week?
Don’t worry. In this article, I’ll give you five actionable tips to help you write more content on a consistent basis.
1. Create S.M.A.R.T Goals
Sticking to your writing goals (or any goal, for that matter) can be difficult if there’s no plan in place. S.M.A.R.T. goals will help you rid yourself of guesswork and procrastination.
S.M.A.R.T. stands for Specific, Measurable, Achievable, Realistic, and Timely.
An example of a writing goal may be:
“Create 3 new articles of content for my website each week.” or “I will write 36 articles of content for my website by the end of the second quarter of 2017.”
Play around with your S.M.A.R.T goals until you find a winning combination that you can adhere to.
2. Create an Editorial Calendar
Although many of us are aware of how important it is to create an editorial calendar, few actually take the time to do it. It’s like eating healthy and exercising; We know it’s important, but somehow our brains find other things to do.
Well, I have good news.
Creating an editorial calendar doesn’t have to be strenuous and you don’t have to overwhelm yourself with unrealistic, tight deadlines.
To create an editorial calendar that will stick, all you need is an idea of what you want to publish and when you want to publish it. Then, set a habit of writing at the same time and day every week.
Jeff Goins, a world-renowned writer and blogger, believes you should set a 500-word minimum for this habit. 500 words is enough to say something important, while not being too overwhelming.
3. Brainstorm with Evernote
Brainstorming has never been easier with the help of Evernote. As you begin to create a road map of your weekly content, you can easily store all of your blog post ideas in one place for easy access when it’s time to sit down and write.
Set time aside once a week to collect research for your upcoming blog posts using Evernote. Add notes to your collections so that you can add data, things to remember when writing, and other related findings for your article.
Check out our guide to brainstorming content topic ideas if you need more help.
4. Think from the End
It may be tough trying to create content for your site or client if you have no clear picture in mind.
Before you begin to write, take a few minutes to think about what you want the final result to be for your article. This will help you with two things:
- You’ll have the motivation to begin because you’ve cleared the mud from your eyes.
- You’ll have a better idea of what you want the reader to gain from reading the article.
You can also use this technique to think about the overall goal of creating more content. Are you looking to gain more subscribers or more shares? Thinking with the end in mind will give you the inspiration needed to get the job done.
5. Reward or Punish Yourself
Using Operant Conditioning, coined by B.F Skinner, you can train yourself to expect rewards or punishments when those writing projects are finished or left undone.
A reward may be treating yourself to your favorite restaurant or a fun vacation. A punishment may be paying for a round of drinks for your buddies or giving a friend or family member $100.
Use your S.M.A.R.T goals when coming up with your rewards and punishments so that you continue to stay on target.
Remember to remain flexible and allow for change while building new writing routines and habits. The idea is not to beat yourself up if your goals go unaccomplished but for you to improve upon what’s working. You’ll soon discover the right set of techniques for yourself to produce content you’ll be proud to share with your readers.