Where do you lead people when they read your blog posts?
Are you even leading them anywhere?
A call to action (CTA) is exactly as it sounds – you’re calling your readers out to take an action on your site, such as sharing your post, subscribing to your newsletter, or downloading your content offer.
Without a CTA, your blog won’t actually help you achieve anything.
They are a necessary way to get people to do something on your blog. Without them, something terrible happens – nothing! They will leave and probably never return.
This post will show you a few examples of CTAs and explain how you can set up your own right now.
Let’s get started!
Examples of Calls to Action
So, what does a CTA look like? It could come in the form of:
- A link to another page on your blog.
- An image or graphic that links to a landing page or opens a subscription popup.
- A button.
- Getting people to contact you.
Basically, anything that gets your users to do something to keep them interacting with your company or moving down the sales funnel is a CTA.
Here are a few direct examples:
The “Read More”/Related Posts CTA
I’m sure you’ve read a blog post, and when you got to the end, related posts popped up, right? This is a perfectly fine call to action. It keeps people reading.
Ideally, however, you also want to include calls to action to your landing pages and opt-in offers. Reading your stuff is great, but you want subscribers!
(Having trouble getting people to read your blog posts? Try this.)
Button Call to Action
Everyone loves buttons, right? They’re a great way to get people to take action. When designing a button, be sure to keep color contrast in mind! You want it to stick out.
Also, a small change in the copy – or text – of a button can make a drastic difference. “Subscribe” and “sign up” usually don’t work well, while “download” and “get” usually do better. That said, test different text for yourself – you might find the opposite is true.
Shareable Infographic CTA
Basically, you let them embed the infographic on their own site with attribution to you. This gives you backlinks for better SEO, traffic from their site, and authority as it spreads across the web.
To let them embed it, use Siege Media’s embed code generator to add the embed code to your site. Easy peasy!
The Graphic or Image Call to Action
This call to action first appeared on our post about how to write killer blog posts. It works well to help us capture leads because it’s useful, visual, and includes a button – “get it”.
How to Set Up Your Own CTAs
So, you’re probably wondering, “What should I have my readers do?”
That’s an excellent question! And the answer depends on your goal.
- If you want more reach, emphasize social sharing.
- If you want engagement and feedback, emphasize asking people to comment.
- If you want subscribers, send people to an opt-in offer.
- If you want people to stay on your site, add more “related reading” CTAs.
There are a lot of ways you can get people to take action. The most important part is figuring out which actions are important and which you don’t care about.
Also, be sure to test different kinds of wording. Try to use power words to entice people to click!
Off to you – what are your favorite calls to action on a website or blog? Have any ideas we forgot to mention? Leave us a comment to let us know!