“Words are, in my not-so-humble opinion, our most inexhaustible source of magic.”
That’s a quote by Albus Dumbledore, headmaster of Hogwarts. He may be a fictional character, but his quote is certainly grounded in reality. Words are magical, capable of great things.Words are magical, says Albus Dumbledore. You can use them to your advantage. Click To Tweet
Not all words are created equal, however. Some are more powerful than others. Here are seven words that will make your reader stop what they’re doing and sign up for your newsletter, download your ebook, or buy your product.
The first word is “discover”. It has an almost magical sound to it, doesn’t it? Like you’re about to discover a lost land, a buried treasure, or a hidden secret to getting more traffic to your website.
Discover is a great word to use in a headline or a call-to-action (CTA). You could write something like, “Discover 5 ways to get rid of your acne now!” It makes a great headline and an equally great link to an ebook or product.
Similar to discover, “reveal” has a mystical property. It’s like you’re pulling back the curtain to reveal a magician’s (aka a “marketer’s”) secrets.The word 'reveal' has a mystical property. Like you're pulling back the curtain. Click To Tweet
You could write a CTA along the lines of “Click here to reveal the dirty little secret about social sharing for your blog“. Tempting, isn’t it?
Something that’s revealed is almost always a “secret”, is it not? People love to hear about secrets because of our natural need for hierarchy. If we know something someone else doesn’t, it gives us a leg up.
As an example, use a headline or CTA like, “5 Secrets Social Media Marketing Masters Don’t Want You to Know”.
#4: Quick (or Fast)
There are two things in this world everyone wants more of; money, and time. If you can give people a way to save time, they’ll love you. Because of our need to save time, when we see the word “quick”, we naturally gravitate toward it.
You could use a CTA like, “Here are 5 quick ways you can get the most of your marketing budget.”
We all like new stuff, right? Like secrets, getting something “new” makes people feel they have an edge. If it’s new, it might mean not a lot of people have it yet. It’s also a status symbol if you have new things.
An example CTA might be, “Get your new guide now!”
This is the holy grail of power words. Remember before when I said people like to save money and time? Well, here’s the money part! If it’s free, it’s for me.
Here’s an example: “Get your FREE worksheet now!”
Did you notice 5 out of the 6 CTA examples I gave above contained the word “you” (or “your”, for you smart alecs out there)?
You are the most important person in your life. Everyone else is the most important person in their lives. That’s what makes “you” so special – it pertains to the most important person in the world!
Some Extra Tips on Headlines and CTA
Now you’ve got seven powerful words. But it doesn’t stop there! Here are a few tips to get the most of your new-found power:
- Use multiple “action” words (i.e. “Discover the Newest Secrets of Millionaires… for FREE!” or “Click here to reveal the secrets to losing weight fast and free“)
- Be specific about the benefits and time or money involved (i.e. “Find out how you can increase email signups by 300% in just 30 minutes“)
- Provide data (ie. “One study found that sitting can cut 10 years off your life. Click here to find out why.”)
- Know your audience. If you don’t, it won’t matter how good your headlines or CTAs are.