Did you know that converting podcasts into blog posts can increase your readability for search engines, give you exposure on more platforms, and improve your credibility?
Podcasts are a great way to inform your audience of your knowledge, keep them entertained, and engage with them. They provide listeners with a wealth of knowledge and insight about particular topics.
So, if podcasts are so effective, why wouldn’t you repurpose them into a blog post?
Read on to learn more.
6 Benefits to Converting Podcasts into Blog Articles
When you turn a podcast into a blog post, you create more content on your website, improve your SEO, and increase your brand awareness.
Here are all the different benefits of converting podcasts into blog posts.
1. Improves readability for search engines
Readability makes your content easy to understand for website visitors, which Google considers when ranking web pages.
Creating clear, concise content that delivers value to readers helps increase readability. When you convert podcasts into blogs, you get the chance to create content that can improve your search engine rankings. The key is to make sure that the blog post is optimized to enhance readability.
Here are some tips on how to improve readability:
- Write in shorter sentences
- Separate paragraphs
- Use subheadings
- Add visual elements
2. Improves SEO
Not only does readability improve the user experience, but it can significantly increase your search engine optimization (SEO) results.
Search engines constantly crawl websites looking for new, informative, and helpful content.
By converting podcasts into blog posts, you can create brand new, informative content that Google can crawl. You can add keywords into the text, optimize it for SEO and readability, and promote it on your socials.
Better SEO can also increase your podcast views. By converting a podcast into a blog post, you can draw more attention to the podcast itself. When people who don’t usually listen to your podcast read your blog or see your blog on search engines, you have the opportunity to promote your podcast and get more subscribers.
3. Gives you exposure on more platforms
When you repurpose a podcast into a blog post, you give yourself the opportunity to expose your podcast and your brand to many different platforms.
Podcasts take a lot of work—but the fact is, sometimes people just don’t see them. When you blog about your podcast, it can instantly increase the chances of people learning about your podcast and listening to it.
Some people don’t like listening to podcasts—many of them prefer reading their content because they find written content easier to grasp.
By converting a podcast into a blog, you give yourself the chance to promote the blog and the podcast itself on various platforms. By adding a call to action at the end of the blog, you can encourage people to listen to and subscribe to your podcast.
4. Increases credibility
Podcasts take a lot of time and research. It would be a complete waste not to leverage the information in a podcast and write a blog post that can showcase how knowledgeable you are on the subject.
Podcasts are a great way to increase your credibility and your authority. They help you look like a thought-leader in your industry. By converting podcasts into blog posts, you can establish even more credibility and transfer that credibility to your online written content.
5. Accessibility
Accessibility is a major ranking factor in search engines. By converting podcasts into blog posts, you can improve your accessibility and benefit those who suffer from hearing loss.
Text documents like transcriptions or blog posts make content much more accessible. Accessibility makes your website user-friendly and ensures that everyone—including people with hearing loss or other disabilities—can access your content, which increases the web page’s usability.
6. Kill two birds with one stone
Creating a blog post out of a podcast is easy—you don’t have to take the time to research or brainstorm to create a brand new blog post. You’ve already done the work!
All you have to do is convert the podcast into text. By turning a podcast into a blog, you increase your visibility and SEO efforts because you produce two pieces of content that can circulate the web.
The more content you have out there, the better. It can help increase your brand awareness, build a bigger audience, bring traffic to your website, and draw new listeners to your podcast who may not have seen your content otherwise.
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