Are you looking for creative ways to grow your mailing list, nurture clients, and improve your email marketing strategy?
Email marketing plays a huge role in business growth and success—it is a fundamental part of any digital marketing strategy and has all sorts of benefits. Here are just a few of the benefits of email marketing:
- Increases sales and leads
- Drives revenue
- Expands your audience
- Increases exposure
- Retains customers
- Delivers targeted messages
- Easy to share
- Low cost
- Builds credibility
- Easy to measure
Because email marketing is such an important part of a business’s success, it is crucial to understand how to build, maintain, and nurture an email list. Email lists can decrease in size when people unsubscribe, so it is critical to have strategies in place to build your mailing list and nurture the people on the list.
You can do many things to get people to sign up for your mailing list and keep them on your mailing list.
Here’s everything you need to know.
5 Ways to Grow Your Mailing List
1. Sign-Up Button
A sign-up button is one of the most fool-proof ways you can get people to sign up for your mailing list. You can add a sign-up button on your website, social media profiles, and anywhere else you share content.
By adding a call to action encouraging website visitors to subscribe to your mailing list, you can encourage visitors to learn more about your product and services. If they are already on your site, encouraging them to sign up is a great way to keep them interested and give them more value about why they should continue being interested in your product or services.
A sign-up button is an excellent way to entice some kind of action in a potential customer. You can do many things which will encourage them to learn more about your company or brand.
Don’t be shy to add a sign-up button to the emails you send out! Subscribers to mailing lists tend to share content that interests them on social media. They may also share it with their friends and family members.
If they share your email and your email has a sign-up button on it, you can potentially gain new subscribers who see the shared content.
Suppose you’re not inserting a sign-up button on your website or newsletter encouraging people to subscribe. In that case, you are missing out on opportunities to get new business and stay connected with prospects.
2. Physical Sign-Up Lists
Conferences, events, and fundraisers are perfect opportunities to grow your mailing list and connect with new customers as well as old customers.
Having a store is also a great place to encourage people to subscribe. You can collect emails at checkout and ask them if they are interested in signing up for your newsletter.
When you meet prospects at events, trade shows, or conferences, encourage them to sign up for your mailing list so that they can learn more about your company and new promotions and get to know more about the industry itself. It’s a great way to stay in touch with people after an event or after they visit your store.
3. Social Media
Promoting your work on social media plays a huge role in any digital marketing campaign and can work wonders for your mailing list. Social media is a powerful platform to engage your audience and work on business growth—it’s also a great tool to encourage people to subscribe to your mailing list.
When you create content on social media, you can tag your products, upload videos and photos, and schedule posts. At the end of each post, you can encourage people to sign up for your email list to learn more about a product or promotion.
Social media is such a good tool to grow your client list because it can encourage people who follow you who are not subscribers to sign up, which takes them much further along the sales funnel. They can learn more about your product and become encouraged to make a purchase decision.
Social media followers already show some form of loyalty to the businesses they follow. When they sign up for a mailing list, you can use the mailing list as a way to engage with them on a more personal level, which can turn them into even more loyal customers.
Take advantage of your social media posts by encouraging people to sign up at the end of each post. You can also add sign-up buttons to your business pages and create lead generation landing pages that take them directly to a sign-up page on your website.
4. Offering Exclusive Access/Giveaways
Consumers love incentives, giveaways, and contests. One great way to build your mailing list is to offer people something they can’t get elsewhere. This can be a discount, promotion, free access to special content, and more.
When you provide people with incentives to sign up for your mailing list, it encourages them to take the plunge. Contests and giveaways improve not only engagement rates but also conversion rates, which makes them very lucrative.
Giveaways and contests help increase engagement and even improve brand awareness, leading to more subscribers. Create a landing page for the contest or giveaway you are promoting and use social media and other forms of marketing to encourage people to sign up for your mailing list to be eligible for the giveaway.
Did you know that over 75 percent of consumers are more likely to purchase a product if a friend or family member told them about it?
Referrals are crucial for business growth. They are a great way to take advantage of an already-loyal customer base. When a friend or family member refers a business, they are much more likely to purchase it.
Creating a referral program that rewards both the customer and the person they refer to your business can grow your mailing list and create even more loyal customers who will keep returning to you.
A great referral program with incentives encourages existing customers to refer friends and family members. Incentives can include anything like discounts, coupons, rewards, or anything in between.
As a business, it is your job to make sure you are consistently doing what you can to add new subscribers to your mailing list so that you can continue generating even more business growth.
Here are some other ways you can grow your mailing list:
- Segment your email lists
- Send targeted content to different segments
- Add a sign-up link to your email signature
- Write guest blogs for other websites to gain exposure
- Host a webinar
- Promote your newsletter in your videos
- Create a blog that people can subscribe to
- Cross-promote with other businesses
5 Ways to Nurture Clients
Business growth is all about gaining new customers—and keeping those customers in check.
To nurture clients on your mailing list, you must communicate with them and take the time to show them that you still value them. Take this as an opportunity to teach them about your brand and to also learn about them, engage with them, and more.
Once you start growing your mailing list, you have to start thinking about nurturing all the people on the list. How do you keep subscribers on your list entertained, invested, and engaged? You worked so hard to build your list – so how do you keep them?
Here are a few ways you can nurture clients on your mailing list:
The Welcome Email
When someone first signs up for your email newsletter, it is critical to send them a warm welcome email introducing you, your brand, and any freebie you promised them. Welcome emails tend to have a higher open rate than most emails, so use this to your advantage. Get to know them and give them a reason to stick around.
Frequency is critical when it comes to nurturing customers. We suggest avoiding sending multiple emails per week as it can start to feel spammy. When subscribers feel that you’re spamming their inbox, it can lead to unsubscriptions. We suggest emailing once a week and sending other emails during certain times like holidays.
Keep it Personal
While it’s okay to automate emails, it’s also critical to keep them personal. By being authentic, engaging, and creative, you can create value with subscribers and appeal to them on a more emotional level. They won’t feel like they are just another email on your list.
Get the Most Out of Your Best Content
You’ve got tons of content on your website and social media pages—whether they be successful blogs, popular videos, or anything in between. Make use of them! Don’t be scared to cross-promote popular posts that did well and helped you get a lot of traffic. There’s no harm in reusing that content if it provides value to your customers and will help them better understand and engage with your brand.
Never send the same email to every single subscriber. Segment your audience and tailor each email you send to each group. This will allow you to reach them more personally and help them feel like more valued customers.