Are you struggling to keep your readers coming back? Are you afraid that your content is boring and aren’t sure how to turn it around? We’ve all been there. It gets tough writing so many similar blog posts, sometimes we just can’t figure out what else there is to write. Don’t worry; if it’s your goal to get a good following this year, the fact that you’re reading this shows you’re on the right track. Let’s take a look at five blog post types you can use to keep your readers coming back.

1.    How-To Posts

How-to posts are arguably the most popular posts for an important reason: they bring the most value to readers. Whether the post is teaching you how to crochet, bake a cake, or wax your car, it’s packed with valuable information that your reader may not be able to find elsewhere. You could also film yourself doing whatever it is you’re writing about and put it at the end of the article telling them if they want to see you put these steps into action, to watch the video. Pictures are another great source of information and will help your readers along the way. Make sure that you’re being as specific as possible when writing these posts. Your readers are looking to learn from these types of articles. They may even bookmark it to come back again!

2.    List Posts

Get more traffic with these blog post types Guess what? You’re reading a list post right now! List posts are great because they allow you to write as little or as much as you’d like, while easily breaking each section up. This makes list posts extremely easy to follow. The best part about list posts is that each section is different from the last. This is great for readers who find themselves getting bored very easily when reading the same thing over and over. List posts are able to hold the attention of your readers and, if you’re good at them, you’ll leave your readers wanting more.

3.    News Posts

News blog post type If you have a decent following on your blog and want to keep your readers updated on what’s happening in your industry, a news post will do the job perfectly. While news posts are wanted, you have to be on top of what’s going on. After all, no one wants to hear about yesterday’s news. On the flip side, you could talk about the history of your industry. For example, DesignHill created a cool post on the history of logos. The main point? Try to think outside the box.

4.    Roundup Posts

Roundup posts are great for not only your readers, but you, too! They give you a chance to become closer to bloggers, leverage other bloggers’ content, and even allow you to create great content while providing great content! It’s a win-win for all involved. Check out the post we wrote on how to write a great roundup post if you want to learn more!

5.    Case Study Posts

Blog post types - Case study example Image Via: zapier.com Case study posts are incredibly beneficial to readers. This is because people want to know that they can relate to others. Meaning, if someone has a problem going on in their life and they hear that someone else went through the same problem, they’re more likely to listen to what the other person did/said. Case studies are real life examples shown to the reader in a step-by-step process in a scientifically detailed way. They end in a conclusion which tells the reader what the results were of said case study. If you want more info, check out this article from Kissmetrics on how to create a great case study!


Knowing what to write about is one of the biggest struggles bloggers face. Hopefully, these blog post types helped spark new ideas for your blog. If you still don’t know what to write about, head over to our guide to blog topic idea generation. We hope that you found these tips and tricks helpful. If you have any questions or more ideas to add, leave a comment below!