Are you wondering what types of web content you should create that will lead to business growth?
There are many ways you can drive traffic to your website, improve your brand awareness, and get your business’s message out there. But sometimes, it can seem like there is so much out there that it becomes overwhelming.
While it’s an excellent idea to have multiple forms of content on your website and social media platforms, certain types of content will almost always guarantee you success and get you that business growth you need.
Want to know what they are? Read on to find out!
3 Types of Web Content That Will Create Business Growth
Creating consistent, engaging, and informative content is critical for online success. If you want to reach your target audience and grow your brand, use the following types of web content.
1. Blogs or News Articles
Google loves fresh, new content. And although many content marketers are probably annoyed by hearing it, content still is king.
The more helpful, informative, engaging, and keyword-rich content you upload, the more likely you will rank higher on search engine results pages. Publishing (and re-publishing) content is a great way to improve your search engine optimization. Whenever you publish blogs or news articles, it gives Google a chance to crawl your website, which improves your chances of ranking higher and expanding your audience.
By writing more blogs or news articles that are educational and informative, you also set yourself up as a thought leader in your industry, which can improve your authority and get your business in front of new eyes. Publishing more content can also lead to new opportunities with other professionals, appearances and partnerships, etc.
When you post a blog or news article, it opens the door for other content creators and blog writers to link to your content, increasing your online visibility and authority.
You can repurpose all sorts of content and turn them into blog posts, including podcasts, social media posts, videos, transcripts, etc.
2. Create a Podcast
Podcasts have exploded in popularity in the past few years. More people around the world are becoming increasingly interested in audio content. Just look at the numbers of popular podcasts like Joe Rogan. He has millions of listeners (on average, Joe Rogan has 11 million listeners per episode) and earns millions.
With the popularity of podcasts growing every day, it is very likely that your audience is listening to podcasts too, which means that you must jump into the market before your competitors do.
Creating podcasts is also an excellent way to capture a brand new audience. It puts your business in front of people interested in what you have to offer but who may not have heard of you. By putting yourself on new platforms, you make yourself more visible to a brand new audience.
Podcasts are critical for business growth. They are one of the best ways to attract more business. They are also a great way to open doors and connect with other people in your industry, increase ad revenues, create partnerships, and expand your audience.
3. Live Streaming
Live streaming is so easy to do if you have a smartphone – which most of us browsing the internet do. Social media platforms place a lot of value on live streaming – and today, most social media platforms have the option to live stream.
The best part? You can download and save your live streams on your social media accounts and even upload them onto your YouTube channel.
Creating live streams is a great way to connect with your audience on a more personal level – it allows you to create your narrative and show people your brand’s real personality.
People love live streams because it lets them see who you are – without an edit. It shows them the more authentic, unfiltered side of your business (and yourself). It also helps them develop a more personal relationship with you, which goes a long way in customer retention and brand awareness.
Live streams are much more engaging and are an excellent way to reach highly targeted niches and learn more about them.
And remember: you can live stream whenever you want. You can connect with your audience anywhere, whether during a big sale, while travelling, when you feel like chatting, or anything in between.
If you’re looking for more business growth, it is essential to make content that creates engagement, introduces your business to a new audience, and improves your search engine rankings. Get started with podcasting, new blogs or articles, and live streams, and watch your business grow!