By now, you probably know that Facebook, Instagram, Twitter, Pinterest, and Linkedin are the top five most used social media sites (in that order). Want to know something about social media activities that will blow your mind even more? Check this out…
Image Via: pewinternet.org
Studies show that people who use one of the five social media sites tend to use all of them.
How is this good news for you and your business? Simple! We’re about to explain to you three social media activities actually worth your time. Get ready to dive into some hardcore marketing strategies!
1. Facebook Ads
Did you know that 78% of Internet users use Facebook on a day-to-day basis? That means that if you’re marketing the right way, you’ll obtain a lot of viewers.
In order to gain viewers, you have to know who you’re targeting. Take this chart, for example:
Image Via: pewinternet.org
If you’re targeting a younger audience (anywhere from 18 to 49) you’re in luck! As shown in the chart above, more young adults (as well as some middle-aged adults) are currently using Facebook.
So, what’s the best way to target them? Facebook Ads.
Facebook Ads allow you to target your audience based on what they’re searching the web for. Meaning, if they recently looked up “best skin care products” (and you run a skin care shop), they’ll see your ads on their facebook page!
How? Facebook uses its own demographics system to track what people have been looking up. Before you know it, your ads will be blowing up and you’ll be gaining customers faster than you’ll know what to do with.
2. Follow Similar Instagram Accounts…
…and unfollow whoever doesn’t follow you back. Not only is this tactic incredibly simple, but it’s a great way to get targeted followers.
This is easily automated with a tool like Crowdfire.
You should also repost your follower’s pictures.
If you designed hats, for example, you could post a picture of one of your customers wearing the hat they bought from you.
People love to be noticed. Showing your love for their support by reposting a picture they took of themselves in your merchandise will be the highlight of their day!
While many people think they should buy their Instagram followers, we don’t recommend doing that.
When you buy followers, you’ll gain a slew of spam accounts that will most likely comment things like “Want more followers? Click the link in my bio!”.
Think of it this way: would you rather have 500 loyal followers who buy your items or 10,000 followers who spam your account?
3. Hashtags, Favoriting, Reblogging, Oh My! Why Twitter Influencers matter
Have you ever noticed that people favorite and reblog their idols’ tweets?
For example, if J.K. Rowling were to tweet something as simple as “It’s a great day, hope you’re all well.” her followers will instantly blow that tweet up by liking, reblogging, or even tweeting her back with a “Thanks Jo! You too!”.
Just look what happened when she said happy birthday:
Happy birthday to my good friend @MrsCupcake79 xxx
— J.K. Rowling (@jk_rowling) March 3, 2017
65 replies and 129 retweets.
Why do people do this? Because they want to be noticed. They want to reach out to someone they care for and show just how much they appreciate their idol. Even if a tweet isn’t directed at them, they want to be in on it.
Here’s what to do with this information:
- Find a loved influencer that’s related to your blog topic in some way.
- Connect with them by following them and liking, commenting on, and sharing their posts.
- Repeat this process for a few weeks to a few months so that person gets an idea of who you are.
- Reach out to them and ask them to share your blog content. Increase your chances by asking them to contribute to it.
These are just three social media activities to help you make the most of your precious time.
Now it’s your turn. What social media activities have given you returns? Let us know in the comments below!