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In this post we are sharing one of our most popular slide decks published on SlideShare. It’s advice from the gurus that is not only really smart, it’s actionable.
PRO TIP: Once you scan through these, go back and choose just one to work on this month. For example, you might want to put more attention on your headlines – great! Go through your underperforming posts and rewrite the headlines using keywords (don’t change the URL of the post – just the headline).

Here’s the complete list:

  1. think: long road
  2. build your avatar
  3. don’t guess – ask them
  4. think like a publisher
  5. do the grunt work
  6. don’t make it all about you
  7. survive the first draft
  8. be a name dropper
  9. solve problems
  1. each post is a product
  2. give readers what they want
  3. great headlines
  4. include eye candy
  5. make it about them
  6. use a template
  7. spread the good news
  8. be consistent