In this post we are sharing one of our most popular slide decks published on SlideShare. It’s advice from the gurus that is not only really smart, it’s actionable.
PRO TIP: Once you scan through these, go back and choose just one to work on this month. For example, you might want to put more attention on your headlines – great! Go through your underperforming posts and rewrite the headlines using keywords (don’t change the URL of the post – just the headline).
Here’s the complete list:
- think: long road
- build your avatar
- don’t guess – ask them
- think like a publisher
- do the grunt work
- don’t make it all about you
- survive the first draft
- be a name dropper
- solve problems
- each post is a product
- give readers what they want
- great headlines
- include eye candy
- make it about them
- use a template
- spread the good news
- be consistent
