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17 proven strategies for building a better blog

In this post we are sharing one of our most popular slide decks published on SlideShare. It’s advice from the gurus that is not only really smart, it’s actionable.

PRO TIP: Once you scan through these, go back and choose just one to work on this month. For example, you might want to put more attention on your headlines – great! Go through your underperforming posts and rewrite the headlines using keywords (don’t change the URL of the post – just the headline).

Here’s the complete list:

  1. think: long road
  2. build your avatar
  3. don’t guess – ask them
  4. think like a publisher
  5. do the grunt work
  6. don’t make it all about you
  7. survive the first draft
  8. be a name dropper
  9. solve problems
  1. each post is a product
  2. give readers what they want
  3. great headlines
  4. include eye candy
  5. make it about them
  6. use a template
  7. spread the good news
  8. be consistent

Article Author

Hugh Culver

Founder of BlogWorks. Hugh co-created the world’s most expensive tours (to the South Pole), has presented to over 1,200 audiences as a professional speaker and loves to explore new ways to show up like it's the day before vacation.

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